An independent lab report on the customer’s own engine — before SFR and after. That is how SFR distributors have sold since 1985: two minutes on the demonstration machine, a lab report with the customer’s name on it, and a guarantee in writing.
Any additive can print a claim on the label. SFR gives you something to put in the customer’s hands at each step of the sale.
The demonstration machine loads a bearing against a spinning race. Plain oil scores the metal in seconds. Add SFR and the same bearing carries the load. Run it once in a shop and the room goes quiet.
Not our test bench. Standard industry tests, run by outside labs, that you can hand across the counter. Nobody at the customer’s shop has to take your word for anything.
Pull a sample before, treat, pull a sample after. The independent report comes back with the wear metals side by side — their machine, their oil, their numbers. That is a close nobody selling out of a catalog can copy.
Every fortifier follows the same dose: 5% (1½ oz per quart) on first application, 3% (1 oz per quart) at each oil change after. Retail pricing is public in the shop; distributors buy from the distributor price list.
You are not guessing how to sell this. This is the field method SFR distributors have used for forty years.
What’s your plan for getting more hours out of this equipment before the next overhaul?
If they pause, you have a prospect. High-hour rigs, ag equipment and working fleets are the targets. Skip the new-equipment buyer — the motivation is not there yet.
Your equipment, your oil, an independent lab. I’ll give you the kit.
Hand them the sample kit. Once they agree to test, they have already said yes to the idea. The purchase follows the report.
Minimum 20% less wear, independently tested, in writing — or the money back.
Credibility before price. The number is not yours, it is the lab’s, and the guarantee means they risk nothing to find out.
If this defers one overhaul on one truck, what is that worth to you?
Let them name it. Problem, cost of the problem, solution, then price. Never quote the product before they have said what an overhaul costs.
Most SFR distributors sell in person: a demonstration machine, a sample kit, a price list and a phone. Orders go in by phone or through the Distributor Center — whichever suits you. What you need is a territory with equipment in it and customers who would rather not pay for the next overhaul.
Territories, pricing and the demonstration kit are handled by phone. Call, or leave your number and we will call you.
800-735-6438