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About

Superior Friction Reduction.

Founded in Great Falls, Montana in 1985. Family-owned, and still making it in Montana.

What the initials stand for

SFR is Superior Friction Reduction. That is the whole business in three words: everything we make exists to put less wear on the metal that costs the most to replace.

The company was founded in Great Falls, Montana in 1985. It is family-owned, and it has been manufacturing in Whitehall, Montana for three decades. Forty years is not heritage decoration — it is four decades of surviving in a category where most brands lasted a few seasons.

What we make

  • Oil fortifiers for engines, hydraulics, gearboxes and compressors — the core of the line.
  • Fuel conditioners for diesel, in summer and all-season formulations.
  • Grease, penetrating oil and shop lubricants for the equipment around the equipment.
  • Motor oil in conventional blend, synthetic blend high mileage and full synthetic grades.

The fortifiers are what we are known for. One gallon treats up to 128 quarts of oil, which is why a shop that tries it once tends to keep a gallon on the shelf.

Tested where it counts

SFR has been run through the standard wear tests at leading independent laboratories in the United States — not in our own shop, and not by us. In ASTM D-2783 testing, SFR outperformed seven leading additives on the market.

Independent oil analysis is the other half of it. Any customer can measure their own engine before treatment and after, and watch the wear metals themselves. We would rather hand you the instrument than ask you to take our word.

See the testing

A person answers the phone

Call 800-735-6438 during business hours and you get somebody who knows what the products do and what they do not do. That is the part of a family-owned company that actually matters to a customer: when your equipment is down and the question is specific, there is a human on the other end who can answer it.